Make it interesting and informative to convert visitors into customers. That is, talk about the experience you bring to the table. Your company history and evolution speak volumes about your values. Describe your capabilities and list your credentials.
Who are these people visiting your About Us page? Is this a big company or small? Is it a public company, private or family-owned business? How long have you been in business?
What makes your company special? What are its core values? Why should I buy from you and not from your competitor?
After all, this is the one place you can and should sing your own praises. This is your opportunity to tell the world why your company is awesome. Customers visit your About Us page to peek behind the curtain and see the people running the show.
As in most things, the best answer is to find the middle ground. To avoid bragging or appearing pushy steer clear of hype. Instead offer a straightforward presentation of the facts and figures. What benefits can you or your product provide that your prospects will value?
If you can, quantify those benefits. Tell them what problem you solve. How do you make their life easier and better? Use your About Us page to tell your visitors what makes you unique including your experience, objectives and credentials.
Did you move to bigger facilities, acquire another company, or change your focus at any point? The prospective customer would talk with a sales person or business owner to learn about the company and determine if he felt comfortable doing business with them.
One of the easiest ways to begin building trust? Then visitors have a sense of how close, or far, you are to them. So simple and yet so many businesses neglect to do so.
Every nugget of information you openly share helps inspire a little more trust. A key function of your About Us page is to inspire trust in your company. Every conversion is an indication that trust has been won.
Every new customer represents a person whose trust has been earned. Every return customer represents a person whose trust continues to be held. Visualize your prospective customers. What are their wants and needs, their objections and hot buttons? Are you talking to a new mom with a baby?
Is your visitor an IT professional with high-level computer skills or a layperson with limited understanding of technology? Is he a senior citizen or a school-age child?How To Write Great About Us Page Content Your 'About Us' page.
The one area of your small business website where you really have a chance to tell your story—who you are, what your small business is all about, and what makes you unique from your competitors. The reason for this is that some About Us pages look amazing but have terrible content whilst others look terrible but grab your attention immediately.
The list I have compiled here are based on the fact that they: Get the point across First and foremost an About Us page has to get a point across. Aug 31, · Their About Us page stands out because they used handwritten type.
This adds a unique personal touch to the design. The clean, simple look and feel are Author: Alexander Kesler. A well written, authentic “About Us” page can work wonders for your business. Far too many companies discount how important this page is and as a result, publish generic blocks of text that fail to give potential customers that peek behind the curtains they’re hungry for.
In writing her About Us page, we drew an analogy between running and selling real estate – it’s not a sprint; it’s a marathon. We even included a photo of her running a marathon, which added visual interest and credibility to the page.
Your “About Us” page should explain how you’re different. That’s the best way to persuade prospects to do business with you instead of your competitor. Use First Person Tense.
Some people contend that the “About Us” page should it be written as though an objective third-party has provided the information. I disagree.