Integrated communication and promotion strategy for air arabia

Professions Communications For the employees of this function, it is an opportunity to take up the daily challenges in a continuously changing job: There are many challenges for Communications: This function is composed of: External Communications Devising external communications strategy and developing communications plans.

Integrated communication and promotion strategy for air arabia

Delta and the Delta Connection carriers fly to destinations in 64 countries excluding codeshareacross six continents. Delta is a founding member of the SkyTeam alliance.

In Februarythe airline began consolidating gates and ticket counters at airports where both Delta and Northwest operate. The consolidation was completed February New York Ticker Symbol: Since Delta was founded, our company has stood for safe and reliable air transportation, distinctive customer service and hospitality from the heart.

We intend to be an even greater company and will focus our time, attention, and investment on building that leadership. We are dedicated to being the best airline in the eyes of our customers.

We will provide value and distinctive products to our customers, a superior return for investors and challenging and rewarding work for Delta people in an environment that respects and values their contributions. Huff Daland Dusters, a crop dusting operation, is founded.

Delta inaugurates passenger flights between Dallas and Jackson, Mississippi. Delta merges with Chicago and Southern Airlines.

Who We Are

Delta acquires Northeast Airlines. Delta acquires Western Air Lines. Total number of passengers carried during the year reaches an all-time high of million. Delta Air Lines, Inc. Originally founded as a crop dusting service inDelta was led for 40 years by an agricultural scientist and pilot named Collet Everman Woolman.

Until his death in Woolman dominated the operations of Delta. Expansion through acquisition characterized the era that followed. Then, in the s Delta adopted an aggressive business strategy in order to retain market share in an increasingly competitive airline industry.

Entering the new century the airline had extended its route network to serve cities in 48 states, and an additional cities in 47 foreign countries. From Crop Dusting to Passenger Transport The history of Delta may be traced towhen Collet Everman Woolman and an associate joined a conversation with some Louisiana farmers who were concerned about the threat to their crops from boll weevils.


Woolman knew that calcium arsenate would kill the insects, but the problem was how to effectively apply the chemical. Having learned to fly the boxy "flying jennys" during World War I, Woolman considered dropping the chemical from an airplane.When Air Arabia was launched a few years back, the main competitors in the airline industry in the region were Emirates Airlines, Etihad Airways and Gulf Air.

Emirates Airlines had the biggest share in the market since it had already been established and was known for its high quality service. Growth Strategy – Air Arabia has planned to expand its Sharjah hub by Investing billion in new aircrafts which will increase the number of planes to 34 by this expansion will also increase the frequency of flights on certain routes, i.e.

Integrated communication and promotion strategy for air arabia

doubling the number of daily flights in most cases. Promotion: Integrated Marketing Communication. Integrated Marketing Communication (IMC) involves the idea that a firm’s promotional efforts should be coordinated to achieve the best combined effects of the firm’s efforts.

Ibrahim Al Bloushy. Head of Marketing, Brand and Integrated Communications for Saudi Arabia at Philips. Location Saudi Arabia Industry Public Relations and CommunicationsTitle: Head of Marketing, Brand and .

Integrated communication and promotion strategy for air arabia

Integrated Marketing Communication emerges as a powerful tool that guides practitioners in developing and implementing marketing communications more consistently and effectively.

Despite its continuing appeal little is known about its physical or visible form in marketing communication process, but. Elevate your brand with Integrated Holistic Communications – MEA B2B Agency of the Year. PR, social media marketing, online marketing and activations agency iHC separates itself from other agencies in terms of experience, creativity and client service.

How Promotional Activity Is Integrated to Achieve Marketing Objectives |