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A Case of Samsung Abstract From Deloitte Company predictions, the overall demand for consumer technologies is likely to increase in the next twenty-five years or so.
Consumers are more likely to purchase the tablet computers and smart phones. However, computers of all types are likely to sell due to a higher demand expected in the next coming decade.
For global televisions, the change in growth in terms of sales will decrease compared to the previous years, but sales may be relatively high in the emerging countries. In addition, those countries experiencing mild recession or stagnant growth will also experience the overall growth in consumer technologies.
This paper will focus on ways in which the consumer behavior is likely to change over the next decade on telecommunications gadgets manufactured by the Samsung Company for instance, the hand phones. The paper will also focus on how some consumer behavior changes will relate to culture, situational factors, and perception of the consumers, attitude, motivation socialization, adoption, and diffusion and their implications on the market segmentation, price, product, promotion, and place strategies of Samsung.
Introduction While the global economic growth forecast for the next decade is much stronger compared to the previous years, the Research papers on consumer behaviour appears positive for most regions even the developing regions. The already developed markets might experience the weakest growth.
In these countries, consumers might defer on expenditure on big items trying to maintain expenditure on smaller items, which includes the consumer technology.
Emerging markets, where consumer technology is relatively low will also enjoy the high overall growth and this will eventually affect the consumer behavior. Currently, the modern society is spending a lot in technology than one might expect.
This is less than 2. The consumer technology purchases starts with low prices of tens of dollars for mobile phones basicsand rises to hundreds of dollars for smart phones, laptops, televisions, tablets, and computers.
Organizational Overview For more than seventy years, Samsung Company has a reputation of making the world better through diverse businesses that currently span advanced technology, skyscraper, semiconductors, and plant construction, fashion, petrochemicals, hotels, and finances Chang, The flagship company, Samsung Electronics, leads in the global market in high technology electronics producing and digital media.
Particularly, Samsung is South Korean multinational conglomerate company. It has its headquarters in Samsung town in Seoul Kim, The company has numerous affiliated businesses and subsidiaries that are under the Samsung brand.
Lee Byung-Chull founded the company in as a trading company. The company advanced in the next three decades and diversified into food processing, insurance, textiles, and securities Kim, In s, the company ventured into electronics and the shipbuilding and construction in mid s.
Through reliable, innovative services and products, talented people, and a responsible approach to the business, the company is taking the world at a different with imaginative new directions Chang, A decade ago, a big screen TV or an average PC purchased for than a thousand dollars.
For most consumers, the value for money is not quantifiable when purchasing or upgrading a service or a device Noel, Most consumers have an idea on what to purchase or the amount they might use. Consumer technology gives a good analysis of the consumer behavior.
An average TV set is used five to seven hours in a day. Consumer technology offers such good value for various reasons.
The other drive is the high level of competition for various categories of consumer technology. For various vendors dealing with televisions, analysts have estimated a margin lower than two percent while others remain negative Consumer Behavior, On the hand, analysts estimated a low single figure for some tablets, with their profits generated from their accessory sales.
The expenditure on consumer technology in the previous years may stronger than producers expects because of a structural shift in priorities in the next decade. A high number of individuals, across many regions, may be putting emphasis on purchasing, enjoying, and owning technology than there before Noel, Buying a car or a good house was one of the rights of passage to becoming an adult.
Dating from a year ago, buying a car, or buying a house may as well cause a reset. Taking a public transport or renting an apartment is preferable than owning either of them especially on the congested cities Samli, Spending little on transportation and housing enables consumers to spend more money on technology devices Consumer Behavior, In developing countries, consumer technology appears to remain a significant purchase as households evolve from a subsistence-level existence.
In emerging countries, purchasing a television set comes first even ahead refrigerators, electricity since their TV set operate by use of a car batteryand other items for instance, showers Samli, For emerging countries, a television set may cost relatively low considering its entry-level price.
This is lower in comparison to developed countries, with thicker flat screen television, and CRTs televisions still selling well.Type or paste a DOI name into the text box. Click Go.
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Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities.
Consumer behaviour emerged in the s and 50s as a distinct sub-discipline in the marketing yunusemremert.com order to succeed. Neuromarketing is a commercial marketing communication field that applies neuropsychology to marketing research, studying consumers' sensorimotor, cognitive, and affective response to marketing stimuli.
Neuromarketing seeks to understand the rationale behind how consumers make purchasing decisions and their responses to marketing stimuli in order to apply those learning in the marketing . This resource, created by the National Agricultural Library, provides comprehensive access to U.S.
agricultural and life science information, including journal articles, books chapters, monographs, theses, patents, and technical reports.